Nathan, founder of Verna

Why I Started Verna

I learned the trade working beside my dad. Years later, he passed from cancer after a career around harsh chemicals. It changed everything. I set one goal: make cleaning powerful without costing our health or the environment.

Safe

Plant-based, allergy-friendly, and transparent ingredients. No harsh fumes by design.

Proven

Independent lab checks + real-world trials for residue, streaks, and grease removal.

Responsible

Biodegradable, refill-friendly, and kinder to people, workplaces, and waterways.

From Loss to Purpose

After seeing the human cost of “strong” chemicals up close, I knew the industry had to change. Verna exists to prove you don’t have to choose between performance and what’s right.

What “Verna” Means

Verna comes from the Latin for “spring” — renewal, clarity, fresh starts. That’s the feeling we want in every kitchen, café, and workspace we help clean.

Grey-water safe
Dilutes up to 1:100
No bleach or ammonia
Independently tested

Make the switch to safer, high-performance cleaning — shop Verna now.

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